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Signal, our free Shopify store audit

Signal: A Free Shopify Store Audit

Stuck with a store that fights you, a replatform that never landed, or a competitor pulling ahead for reasons you can't pin down? Share your store and up to three competitors. Signal analyzes all of them and returns quick wins and long-term strategy: what's working and what needs to change. A senior Softlimit strategist walks you through it on a 30-minute call.

Request Your Signal Store Audit

Your store and up to three competitors. You'll book your 30-minute review call on the next screen.

Competitors

Signal benchmarks your store against the competitors you name. Add at least one.

Ranges are fine. Helps us focus the review. No minimum.

Sharing your store takes about 5 minutes. Signal runs the analysis; a senior strategist reviews it, prepares, and walks you through the findings live on your call. After the call, we share the full audit with you. It's yours to use however you see fit, with us or without us.

What the Signal audit covers

Signal reviews your store the way we review any store before we scope work on it: full picture first, then the problems ranked by what they're costing you.

Conversion and user experience.

Navigation, product page layout, add-to-cart friction, checkout bottlenecks, and the mobile experience. Where buyers drop off on the way to purchase, and why.

Speed and performance.

Your Core Web Vitals baseline and the specific causes behind the slowdown. Speed is a conversion problem: a slow product page loses the sale before anyone reads the copy.

Merchandising and catalog.

How products get found: search, collection structure, filtering, and where cross-sells sit. Whether your catalog setup works with the way your buyers actually shop, or against it.

Technical debt.

App bloat, theme complexity, third-party script load, and the structural decisions that make every future launch slower.

Competitive benchmark.

How you stack up against the up to three competitors you name: feature parity, trust signals, speed difference, and how each of you shows up in the category.

Signal gives you the full picture in one sitting: quick wins, long-term strategy, and where you stand against your competitors. If a bigger engagement makes sense once we've walked through it, we'll scope what comes next together.

The team behind your Signal audit

Softlimit is a Shopify Premier Partner. Fifteen years on Shopify. A senior team: the same people who scope and design also build and ship.

  • The Perfect Jean: 200% increase in order volume, on a custom product page that manages 23,000 variants in one seamless experience.
  • Verb Products: 52% faster storefront at relaunch, with Rebuy integrated into the experience driving 59% ROI and a 15% lift in AOV in the first 30 days.
  • Moon Juice: migrated to Recharge in 25 days, on a hard contract deadline, without breaking subscription continuity.
  • Polyvinyl: a custom-built legacy platform moved to a unified DTC and B2B Shopify store, with 20% revenue growth after migration.

"When I joined Verb, our Shopify site wasn't built for growth. Simple updates required a developer, which limited our ability to test and optimize. Softlimit rebuilt the foundation so our team would move faster, make changes internally, and scale more effectively. They're collaborative, practical, and truly feel like a partner, not just an agency."

Nicole, Director of Digital & Social, Verb

How it works

  1. Share your store.

    About 5 minutes: your store URL, up to three competitors you want to be measured against, and a line on what's prompting this, a replatform that didn't land, a conversion problem you can't pin down, a competitor you can't close the gap on. That line decides where Signal looks first.

  2. Book your review call.

    Right after you submit, pick a time from our calendar. Calls open a few business days out, the time a senior strategist needs to read Signal's findings and prepare, and run within the following week. Slots are limited because a senior strategist runs every call.

  3. Get the findings.

    On the 30-minute call, a senior strategist walks you through what Signal found: what's working, what needs improvement, and how you compare to the competitors you named. If a bigger engagement makes sense, we'll say so directly. Either way, we share the full audit with you after the call, free to use however you see fit.

Request your Signal audit

Most stores that come to us with a rescue problem aren't dealing with one broken thing. It's a theme that slows every launch, an app stack that was added to for years and never cleaned up, and a competitor pulling ahead on something nobody has measured. Signal puts those in order, so you know what to fix first.

Signal is free. We would rather show you how a senior team reads a store than describe it.

Not the right fit: low-lift execution work with no real problem behind it, or vendor-shopping on price. Small, well-scoped asks that can grow are welcome.

Softlimit, a Shopify Premier Partner. New York, NY.