The Results
- On-time launch: B2B ecommerce platform, full rebrand, and Pro Academy integration, delivered on schedule, August 4, 2026
- 35 to 40 content pages rebuilt natively: all off legacy Shogun, in the new Bioelements brand system, editable without a developer
- Custom Quick Order tool: purpose-built for high-volume professional ordering on mobile and desktop
- 5 customer types, fully gated: tag and metafield-based logic across Shopify and HubSpot, with automated expiration and reapply flows
- Full integration stack rebuilt and stable: HubSpot, Klaviyo, Yotpo, BigMarker, and Zapier
The Challenge
Bioelements has been selling to estheticians and spas for over 30 years. Their Pro site is the engine behind all of it: the place where licensed professionals apply, get approved, and order. For years, that engine ran on legacy architecture held together by accumulated patches. It worked, until the weight of it made every change a risk.
The Pro site had been built on Shogun, with a brittle HubSpot-Zapier-Shopify integration that nobody wanted to touch. The customer data model was contact-level when the business needed it to be customer-level. The application form was locked in place. Content pages could not be updated without involving a developer.
Then came the scope expansion. On top of rebuilding the platform, Bioelements needed to modernize their brand across every surface and launch a new Pro Academy, a dedicated education portal for estheticians, integrated directly into the new site. These were not sequenced projects. They were happening simultaneously, under one SOW, on one fixed timeline.
The stakes were high. Bioelements Pro is gated, which means the application flow, approval logic, account expiration, and gatekeeping had to work correctly from day one. There was no soft launch. When the site went live, estheticians and spa owners needed to be able to apply, get approved, and order, with no data lost, no flows broken, and no gaps in the licensing handoff.
“[Softlimit] stayed calm and patient throughout. [They] never lost their professionalism or sense of partnership, and I genuinely appreciate that.” - Callie Lushina, Chief Marketing Officer, Bioelements
The Solution
Softlimit’s approach was to modernize the architecture without breaking what was working, and to build a platform Bioelements could actually own and operate going forward.
The foundation was a DTC-style Shopify Plus build using Softlimit’s Core Theme: mobile-first, fast, and ready to carry the new brand system. Customer gatekeeping moved to a structured tag and metafield model using Locksmith and native Shopify logic, replacing the fragile legacy approach. The HubSpot integration was rebuilt from scratch: new form architecture, new Zapier flows, and a new customer state model syncing cleanly between Shopify and HubSpot.
- New Pro application landing page with an enhanced HubSpot form: conditional logic, multi-file upload, and automated approval workflows
- Custom Hybrid Shopping Interface with a toggle between Browse View and Quick Order View, table-style layout, inline quantities, and multi-add-to-cart built for high-volume professional ordering
- Dedicated Opening Plans collection and PDP templates with enhanced merchandising for new spa onboarding
- Full gatekeeping architecture covering five customer types (Spa, Medical, Licensed, Student, School), tag and metafield-based expiration, and passwordless login
- 35 to 40 content pages rebuilt natively off Shogun, including the full Pro Academy integration via BigMarker
- HubSpot-Shopify integration rebuilt with new Zapier flows, structured customer metafields, and expiration logic synced across both systems
- Yotpo Loyalty and Reviews retained; legacy apps retired (Shogun, Script Editor, Wholesale Hub)
- WCAG 2.1 AA accessibility compliance across all templates and components
- Cross-device QA, integration QA across apps and ordering flows, and 30 days of post-launch support
“[Softlimit] was responsive, organized, incredibly detail-oriented, and Slack was never a black hole. Questions were answered quickly, issues were worked through efficiently. That level of communication makes all the difference in a project like this.” - Callie Lushina, Chief Marketing Officer, Bioelements
The Results, In Full
Bioelements Pro launched August 4, 2026, on the timeline Bioelements had planned. The gatekeeping works. The integrations are stable. The Pro Academy is live. The Quick Order tool is live. The brand is refreshed across every surface.
Most importantly, Bioelements can now operate and update their platform without engineering involvement. Content pages are editable by the team. HubSpot workflows are documented. The team was trained before handoff.
Softlimit delivered a project that three other agencies might have split into three separate engagements. It shipped on one SOW, on one schedule, and in a way the client described as one of the most enjoyable launches they had seen.
“[Softlimit] respected both our creative vision and the agreed-upon scope. [They] helped us build an experience that feels like Bioelements.” - Callie Lushina, Chief Marketing Officer, Bioelements
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Case Study / B2B Ecommerce
