The Results
- US and Canada storefronts relaunched in 8 weeks
- 52% page load speed improvement immediately after launch
- 59% ROI and 15% lift in AOV in the first 30 days of using Rebuy, per Rebuy's case study
The Challenge
When Nicole joined Verb Products as Director of Digital and Social, the site was already a constraint. Not a failing one. A limiting one. Simple updates required a developer, which limited the team's ability to test and optimize. Most changes had to be routed through engineering, which meant the digital and marketing team was perpetually waiting on development time to move on decisions that any modern ecommerce operation should be able to make independently.
The deeper problem was architectural. Apps conflicted with each other, sometimes canceling each other out. Cross-sells, upsells, and product recommendations were a major piece of what Verb Products needed, and the hard-coded site had no coherent way to deliver them. The foundation did not give the team room to grow.
The goals were concrete: improve average order value, lift conversion, build a product discovery layer that could work at scale, and return day-to-day site control to the people who needed it.
The Solution
Softlimit relaunched the Verb Products US and Canada storefronts in 8 weeks on a performance-first theme build. The brief from the start was not speed for its own sake. It was a foundation the Verb Products team could actually operate: cleaner navigation, a mega menu, custom bundles, and a theme architecture that did not require a development ticket for standard content changes.
Rebuy was part of the plan before the first line of code was written. Rather than adding personalization after the fact, the full Rebuy suite was designed as part of the build: PDP “Pairs Well With” recommendations, a Cart-Recommended widget, recently viewed items, cart cross-sells, and post-purchase offers built around travel-size products, a natural upsell for a personal care brand at checkout. The placement and logic for each widget were mapped against the conversion path Verb Products was trying to build.
As Softlimit founder Ben Lord described it in Rebuy's case study: “We use Rebuy across most of our clients, and we do that for a reason. The reason is because we see immediate results.”
The Results, In Full
Page load speed improved 52% immediately after launch. Per Rebuy's case study, Verb Products saw a 59% ROI and a 15% lift in AOV in the first 30 days of using Rebuy.
As the implementation matured, Rebuy's influence on the sales mix became measurable across every touchpoint. Softlimit tracked these figures, which Rebuy published as part of its case study. The numbers reflect a maturity window, not the launch period:
- Product Discovery influenced 64% of sales
- Cart-Recommended widget influenced 43% of sales
- PDP “Pairs Well With” influenced 31% of sales
- Rebuy Widgets in Cart influenced 16% of sales
- Rebuy Product influenced 13% of sales
- Collection Recently Viewed influenced 10% of sales
The site went from locked down and slow to a platform where every touchpoint in the purchase path was doing commercial work, and where the team owned the experience.
As Told by Rebuy
An independent account of this project is published by Rebuy. Title: “From hard-coded to high-performing: Verb's ecommerce overhaul with Softlimit + Rebuy.”
From hard-coded to high-performing: Verb's ecommerce overhaul with Softlimit + Rebuy, Rebuy's case study, published on rebuyengine.com
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