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West Paw black dog chewing an orange bone toy next to a Montana Beef Sticks treat bag
Streamlined B2B with faster checkouts and stronger wholesale growth.

Transforming Westpaw’s B2B Experience with Shopify Plus

Westpaw partnered with Softlimit to overhaul its B2B platform, moving from a legacy app setup to Shopify’s native B2B tools. The result? Faster checkouts, streamlined wholesale operations, and a significantly improved experience for retail buyers. Softlimit built a custom dashboard and Quick Order Tool, reducing friction and helping Westpaw scale its wholesale growth.

Project Highlights:

  • Shopify B2B
  • Upsells & Cross-Sells
  • Product Switcher
  • Custom Metaobjects
  • Mega Menu Navigation
  • Custom B2B Quick Order Tool
  • Improved Site Speed
  • Theme Design
  • Theme Build

Featured Tech:

  • Shopify Plus logo
  • Recharge logo
  • Rebuy logo
  • West Paw website in a browser window with a dog swimming and carrying a pink toy in a river
  • West Paw mobile site on three phones showing homepage hero, menu and toys collection page