Transforming West Paw’s B2B Experience with Shopify Plus

West Paw partnered with Softlimit to overhaul its B2B platform, moving from a legacy app setup to Shopify’s native B2B tools. The result? Faster checkouts, streamlined wholesale operations, and a significantly improved experience for retail buyers. Softlimit built a custom dashboard and Quick Order Tool, reducing friction and helping West Paw scale its wholesale growth.

• Why your pet brand's Shopify store isn't converting, including the wholesale buyer as a second customer to convert
• More client work