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Seamless Shopify B2B Migration

How West Paw retail buyers reached checkout 70% faster with Shopify and Softlimit

  • Bogged Down  with Manual B2B Maintenance

    Westpaw’s team was bogged down with extensive manual product tagging and duplication of wholesale product information. This caused a backlog of upkeep and inconsistent product setup, especially with team member turnover. Additionally, their existing B2B app integration interfered with accelerated checkout options, crucial for optimizing conversion rates. The frequent checkout errors led Westpaw to disable these options, significantly hampering their customer experience.

"Migrating to Shopify B2B simplified our operations, and Softlimit's Quick Order Tool made online shopping faster and easier for our retailers."

- Source

Shopify B2B to the Rescue

Softlimit recommended leveraging Shopify's new native B2B features to replace the outdated third-party app. The transition aimed to streamline Westpaw's B2B operations, reduce manual upkeep, and create a more efficient UX for their wholesale customers.

Softlimit Transition and Setup:

  • Migrated all existing B2B customers to new Shopify Company Profiles.
  • Created a wholesale pricing  catalog & payment terms
  • Enabled Accelerated Checkout Buttons (Apple Pay, Google Pay, Shop Pay).

Custom B2B Experience:

  • Designed and developed a centralized shopping dashboard experience for wholesale buyers upon Login
  • Built a Custom "Quick Order Tool," allowing buyers to quickly shop and add multiple items to the cart simultaneously, significantly reducing time to checkout for large orders.
  • Collaborated closely with Westpaw's Customer Experience team to ensure the new system met their specific wholesale needs.