We’re a team of Shopify experts dedicated to helping brands  grow

Founded in 2004, Softlimit is a collaborative web design and development agency built on the belief your brand deserves better when it comes to development support. With a presence in New York City and Los Angeles, we custom-build, enhance, and optimize ecommerce websites for brands on Shopify and Shopify Plus. From personalized growth recommendations to purposeful design choices, we’re here to help you build an online store that’s intuitive, engaging, and designed to capture and convert sales.

The extra support you need—minus the stress. 
We're pros at filling the gap between an in-house development team and that random freelancer who disappeared right when you needed them most. We’re experts at client communication (read: translating developer speak), and we pride ourselves on offering an approachable client experience. Above all, we’re constantly accessible and extremely nimble every step of the way—because we believe the extra mile is a key part of the journey.

You have a brand to build. We’re here to make that easier.
Whether you're a startup or an established brand seeking to—we're here to help. While the work we do is complicated, our approach can be summed up pretty simply: it’s our job to make yours easier. With over a decade of experience helping brands optimize their ecommerce sites—we research, develop, and implement smart strategies on your behalf. You take care of your brand—we’ll make sure your online store outperforms the rest.

Lean on us. No, really.
One and done? That’s not really our style. We’d prefer to be your partners for the long haul. Our goal is to become your go-to team for Shopify support and guidance as you continue to grow your brand. If we’re doing our jobs right, it’ll feel like we’re right down the hall from you (but don’t worry—we won’t eat your lunch).

The reviews speak for themselves.

We Marketing Teams!
With an extensive background in marketing, we’re no stranger to building brands from the ground-up. This gives us a distinct edge when it comes to working alongside marketing teams to implement their tactics, ideas, and campaigns.
If you think we're a good fit, get in touch.
"Softlimit has been awesome! From big projects to the small details they get everything working and in a timely manner."
- Julie Vos
"Softlimit completely re-designed our site to be both beautiful and functional with many customized details that were tailored to our needs. We will continue to work with Ben to grow our online business."
- Studio Four NYC
"I would recommend Ben and his team in a heartbeat, they have been a pleasure to work with. Very responsive from the second I reached out to them."
- Retromarine NYC
Ready to grow?
It’s time to take the hassle and headache out of ecommerce. Let’s get to capturing and converting on your behalf.
LET's chat